Samsung's contribution to the self-driving-future:
Smartphone sales are declining worldwide and the biggest mobile phone producers are trying to find a way into the car industry. After LG Electronics announced in October 2015 that it would be providing key components for General Motors' upcoming electric car, Samsung decided to take the plunge as well.
Samsung, being one of the biggest consumer tech-producers in the world (next to Apple of course), will be an important player in the driverless future. What roll exactly that will be, no one knows as of yet. Samsung has been quiet about its focus, but the (very interesting) Connected Vehicle Report Samsung published in collaboration with Technology Research Centre, Gartner, speaks volumes on their participation interest in the future of cars.
Samsung SDI, the department of renewable energy and energy storage systems, is targeting the electronic car battery market. Samsung is an expert battery maker and stated their future involvement in the EV car by deeds. Samsung for example participated in IAA 2015 (International Automobil-Ausstellung known as the Frankfurt Motor Show), and acquired Magna International, Apple Car’s Canadian battery partner, a strategic partnership with Apple and a great peephole into its Project Titan.
Human Machine Interface
Envisioning the driverless future (and not just the electrical one), Samsung’s Connected Vehicle Report points out that ‘smart’ cars are moving from an early innovation stage to the mainstream and that Samsung will play a key part in building the HMI. A Human Machine Interface improves the connection between driverless car and owner through offering remote commanding, in-vehicle internet, location-based services, vehicle information hubs, mood recognition technology, etc. All these would be using Samsung media like the Galaxy, the Samsung Tab or the Samsung Watch.
Samsung already demonstrated some similar features in the BMW i3, running on the BMW iRemote app, best software and mobile application of the 2015 CES Innovation Awards. One of the examples is a remote controlled self-parking function operated through a Samsung Gear S Smartwatch. Improving these ‘basic’ remote command and communication functions would create an immense amount of possible applications and even the possibility of an Advanced Driver Assistance System (ADAS) or an in-vehicle data network.
a Samsung self-driving car?
In 1994 Samsung entered the automotive business by creating Samsung Motors, a South Korean car assembly and manufacturing company. But due to mounting losses, Samsung sold the branch to French automaker Renault.
Today it seems like producing cars could become Samsung’s future once again. This time they would be focusing on driverless ones of course. According to Korean media, Samsung is using the Speedway motor racecourse at Everland to test the cameras, radar and operating system of its self-built Samsung self-driving car.