1st November 2016
Uber Technologies Inc. said last Tuesday it will partner with car-sharing service Maven. Maven is operated by General Motors, which will now have influence in Lyft, Uber and Maven, all major ride-hailing and car-sharing services.
The 90-day pilot is a surprise move for Maven and General Motors, which with Lyft — Uber’s main competitor in North America — announced a program in March called Express Drive used mostly by Lyft drivers. Maven operates in 10 U.S. cities. As Maven is car-sharing and Uber is ride-hailing, Uber and Maven were never seen as big enemies.
General Motors previously indicated it sees the future of cars as taxi fleets and its main goal will be to invest in ride-hailing, above future car ownership. General Motors’ tactic is not following the mainstream believes of the automakers, but the automaker now has influence in two of the biggest ride-hailing services out there. Carmakers are increasingly looking to invest in ride services, concerned over a projected eventual decline in private ownership of vehicles that threatens their core business. Just look at the Tesla Networks announcement. But currently GM is beating all carmakers to it.
Rachel Holt, Uber’s regional general manager for North America and Canada, said the service will operate only in San Francisco for now. The cost per week is $179 plus taxes and fees, Holt said, with no extra fees if drivers use the car for personal use.
Julia Steyn, GM’s vice president of urban mobility, said the pricing for Uber drivers was “at parity” with what Lyft drivers pay, although both companies offer their own incentives.
Lyft spokeswoman Sheila Bryson said Maven’s partnership was similar to how Lyft worked with Hertz. Lyft drivers can also use Hertz cars through the Express Drive program.
News tags: Uber, General Motors